Old Jewish Men
Noah Rinsky is a writer, and the founder of the Instagram and TikTok accounts @oldjewishmen. In 2021, the OJM brand collaborated with the New York Post on a line of ‘delicore’ merchandise and launched The Ralph Lifshitz collection, a parody of Ralph Lauren, which was featured several times in Vogue, as well as in Interview Magazine, where Susie Essman can be seen sporting the navy Lifshitz cap.
Rinsky is currently pitching an animated comedy pilot called “Boca” about life at a raucous Florida retirement home. He's also at work on a collection of short stories about Old Jewish Men.
His debut book, The Old Jewish Men's Guide to Eating, Sleeping, and Futzing Around, is forthcoming from Workman Publishing.